Sharp has been creating high quality cooking knives for over decade. They're known for their craftsmanship, quality and outstanding cuts.
The client is looking for a logo that represents quality. In black and white. The client like something that focused on minimalism and feature very subtle details.
My idea for this logo is based on the idea of being minimal and simplistic. I created an customer typeface based logo with henge of lines that representing the consistent cut relates to the brand vaule. Tilted lines representing the angle the chefs are sharpen their knives.
11°. That's the angle to get that sharpest blade and perfom the outstanding cuts.